DB corp fixed it price at 212 Rs. It is highly unlikely that stock will list lower than 250. But if it get listed anywhere near 220. I would buy the stock for medium term. It has solid presence in hindi market and good profit margin. Long term management with proven record. 

Depending on where does it get listed you want to compare it's p/e with that of Jagran or HT media and see if it make sense.

I like the UTV software with focus strategy around media and stress on gaming content development. Management knows what they want to achieve. But looks like I am not the only one who likes this stock. That probably explains why this stock is trading for more than 50 p/e. Moreover balance sheet is full of debt around 450 Cr.  The recent trend in Indian companies is to dilute equity to get rid of debt. Looks like UTV might take same route.

After staying private for long time , Dainik Bhaskar is going public. This is the best way to find real value of your company.B Corp will launch its initial public offering
(IPO) to raise about Rs385 crore.

DB Corp publishes seven
newspapers in three languages across 11 states in India. Its flagship
newspapers, Hindi-language Dainik Bhaskar and Gujarati-language Divya
Bhaskar and Saurashtra Samachar, have a combined average daily
readership of 15.5 million readers.

The company also operates 17 FM radio stations through a subsidiary.