Tata tea is trying to place itself in soft drink fmcg market for sometime. Company had good opportunity with Vitamin water ( Glecou ) but coke steal the show by acquiring Glecou . Locally Himalya is majority owned by Tata Tea. Can Tata trump these international players . May be ? They did magic in Car marker and same can happen in soft drink. After all Thumps up used to rule indian market untill coke bought Parle.
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